Folger's
Zephyrus Image, 1977. First edition. "Gloster City, CA" [i.e. Healdsburg]: Fester Stasis [i.e. Zephyrus Image], 1977. Johnston describes this "truly silly" item: "Folger's is a flip book with a bright red cover imitating the logo on cans of Folger's coffee. The very tenuous connection was that Folger's slogan was 'it's mountain-grown' (ergo Black Mountain), and their television spokesperson was a motherly housewife called Mrs. Olsen. The book (entirely done from Myers' artwork) shows Charles Olson in front of a weather map rubbing his index finger over his lip in the gesture that people make to amuse babies. It was a massive amount of work for a one-line joke. Zephyrus Image was skilled at concocting such puns, but turning them into beautifully crafted artifacts belied the whimsy with which such notions usually appear and disappear in conversation." Johnston, pp. 120, 209. Item #1806
Price: $250.00